10 Makeup Rules You Should Know by the Time You’re 40

Skincare First

Prioritize skincare as the foundation of your makeup routine. By 40, investing in quality skincare products that hydrate, protect, and rejuvenate your skin is crucial.

Less is More

Embrace a more natural look with makeup. Avoid heavy foundations that can settle into fine lines. Opt for lightweight formulas or tinted moisturizers.

Eye Makeup for Aging Eyes

Adjust your eye makeup techniques to enhance your features. Use matte eyeshadows in neutral tones to define your eyes subtly. Consider using eyelash curlers.

Bold Lips

Experiment with bold lipstick shades that complement your skin tone. As you age, lips can lose volume, so choose creamy or satin finishes that hydrate and plump the lips.

Defined Brows

Well-groomed brows frame the face and can take years off your appearance. Use brow pencils or powders to fill in sparse areas and define the shape. Avoid overly harsh lines.

Blush Placement

Place blush higher on the cheeks to create a lifted effect. Choose peach or rosy shades that add a healthy glow to your complexion. Blend well to avoid harsh lines.

Setting Makeup

Use setting sprays or powders to lock in your makeup and prevent it from settling into fine lines and wrinkles. This helps your makeup last throughout the day.

Glowing Skin

Incorporate highlighters into your routine to add a youthful glow. Apply to the high points of your face—cheekbones, brow bones, and cupid's bow—to catch the light naturally.

Tools Matter

Invest in quality makeup brushes and sponges. Good tools make application easier and help achieve a more polished look. Clean brushes regularly to prevent bacteria buildup and maintain their effectiveness.

Adapt to Changes

As your skin evolves, adapt your makeup routine accordingly. Stay open to trying new products and techniques that suit your changing skin texture and tone.

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